![]() The definitive Fart Sounds app on iTunes.įeatured on The Daily Show with Jon Stewart, The Today Show and many others, iFart® is considered the most infamous app of all time.Īlso seen in the Wall Street Journal, USA Today,, MacDailyNews, MacForums, The New York Times, Barron's, Motley Fool, Gizmodo, Venture Beat, Ars Technica, CNET News,, Forbes, The UK Register, Information Week, and dozens of publications all over the world! We’ve brought joy to the world in whatever kind of quasi-destructive form it was.You’ve discovered the Original and World Famous iFart® App. “We have mixed feelings about being known as the Shotgun guys,” says Anthony. Still, they’re philosophical about their success. But the chance of making money from it was irresistible, they say. (Jab your iPhone in front of you like a boxer and it makes punching sounds.) It was quick and easy, and left them feeling a certain sense of self-loathing. Last week, the pair cranked out yet another mindless app, called Pow. But those haven’t matched Shotgun’s success. Marks and Anthony have invested time and energy in more thoughtful apps, like one called Air Guitar. (Apple takes a 30 per cent cut of app sales.) Miro estimates that iFart Mobile made upward of $500,000. And the silly apps are where the real money is. Meanwhile, for developers, the App Store is the place to be. Analysts predict that Apple’s dominant lead in apps will drive more and more iPhone sales. Other smartphone companies, like Research In Motion, have tried to replicate the App Store, but none have come anywhere close to matching its size. Still, the App Store, warts and all, has been a stroke of marketing genius. Apple apologized for approving the app and removed it. It sparked controversy earlier this year after highlighted Baby Shaker, an app with which users shook their iPhone to stop a crying baby. This shadier side of the App Store is not without its risks for Apple and its reputation. The creators sum it up best: “We hired a professional voice model to speak all the letters of alphabet in a sexual and sophisticated way.” One standout “crapp” is Sexy Alphabet, says Miro. The latest fad is “spicy apps,” often featuring women in various stages of undress. First came the fart Apps, like iFart Mobile (it makes fart noises), then the burping and vomit apps. He says there’s been a steady progression toward designing increasingly crass apps. Alex Miro is the founder of the popular website, which reviews some of the more tasteless apps, or crapps, as they’ve become known. If anything, the App Store has emerged as a kind of repository of frat boy humour. ![]() ( Yes, Maclean’s has one.) But most apps, like Shotgun, which uses the iPhone’s motion sensors, are simply meant to entertain-the sillier the better. Or provide the latest sports scores or news. ![]() Countless others do simple things, like organize shopping or to-do lists. Some apps use the iPhone’s built-in GPS to provide mapping and tracking services, like Find My Car. It uses the iPhone’s microphone to listen to a song being played in a room and moments later tells you the name and artist. Some, like the app Shazam, are brilliant. The App Store was born last year when Apple opened the door to third party developers, letting them write any kind of program for the iPhone they could dream up. Still, thousands of developers are churning out programs, hoping for their shot at iPhone fame and fortune. ![]() In fact, when Marks and Anthony launched their game, four other people had the same idea-theirs just happened to get reviewed on a popular video-game site, and landed on the App Store’s top 100 list. Very few will ever find an audience like Shotgun. There are now 50,000 apps on the App Store, which together account for one billion downloads. Their story underscores just how popular, and strange, the Apple app craze has become. Since graduating last week they’ve been crashing on friends’ couches. “We’re both comfortable working for a year and if we don’t make any more money we’ll still be doing just fine,” says Anthony, on the phone from Palo Alto, Calif., a hotbed for app developers where the pair are now looking for an apartment. They’re reluctant to say exactly how much they’ve made, but admit it’s enough to support them and their new company, Inedible Software, for some time. They made two versions of the app: one that’s free and one with a few extra features that costs 99 cents. With Shotgun, the duo hit the Apple app jackpot. Over three million people and counting have downloaded it from Apple’s iPhone App Store over the past three months. Silly as it might seem, it has been wildly popular. It’s a mindless little program that lets you jerk your iPhone down and up to replicate the motion and sound of a shotgun being pumped and fired. Eddie Marks and James Anthony were students at Stanford University when, working out of a dorm room earlier this year, they wrote an application for the Apple iPhone called Shotgun. ![]()
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